1) Business Model 4.0 - Business Plan and Business Structure.

• "Marketing 3.0 - next step - Business Model 4.0."

• System approach - tools for Business Model 4.0.

• The main elements of the business. Three independent elements:

• Product, Sales, Marketing. Identification of business development zone.

• Digital Marketing and SMM (Social Media Marketing).

• Methods of analyzing the effectiveness of marketing campaigns.

In the tense of the inward, the smoky.

Objective: to be able to understand business models on key elements.

In the tense of the inward, the smoky.

In the tense of the inward, the smoky.

2) Selection of niches - segment and goods.

• Motives and goals of business ideas. Technicians choose niches in business.

• Choose a promising product for every niche.

• Selling site - Landing Page, Web Desing & Marketing system.

• Google KeyWord Planner, Google AdWords, Google Analytics.

Purpose: to determine a promising topic and niche in business.

In the tense of the inward, the smoky.

In the tense of the inward, the smoky.

3) Creation and packaging of the product.

• Deep understanding of the product.

• What are you going to sell and to whom?

• What should the consumer do? - Accent: Price-Quality.

• The "Avatar Client" method. Problem-Solution-Success.

• Brand product line. Analysis of competitors.

In the tense of the inward, the smoky.

Purpose: to describe the product with "problem-solution-success". Create a client avatar.

In the tense of the inward, the smoky.

In the tense of the inward, the smoky.

4) Sales Plan and Sales Management.

In the tense of the inward, the smoky.

• Ways and Scripts for sale.

• Passive and Direct Selling - Direct Selling.

• Telephone sales - Telemarketing. Online sales.

• Marketing kit. Email mailing system. Social networking.

Purpose: to get acquainted with the main methods and channels of sales.

In the tense of the inward, the smoky.

In the tense of the inward, the smoky.

5) Brand formation.

• Steps to development from titles to high prices.

• Creation of brand packaging.

• How to pack a business that would be your product to buy everything?

• Justification of high prices for goods of one brand.

In the tense of the inward, the smoky.

Purpose: creation of product packaging and business.

In the tense of the inward, the smoky.

In the tense of the inward, the smoky.

6) Marketing Management.

In the tense of the inward, the smoky.

• Attracting customers stream. Sale funnel.

• Customer with the client - Facebook, Instagram, Google, WhatsApp.

• Modern tools and methods of attracting customers.

In the tense of the inward, the smoky.

Purpose: to get acquainted with the ways of attracting customers.

In the tense of the inward, the smoky.

In the tense of the inward, the smoky.

7) Financial Management.

In the tense of the inward, the smoky.

• Profitability of your business.

• How much do you need to sell. Control over expenditures.

• Decomposition. Accentuation system for goods in the work with customers.

• Forming merchandising.

• System construction - CRM, HRM.

• Profit Balance Formula: Rent, Advertising, Personnel.

Purpose: to be able to calculate financial indicators.

In the tense of the inward, the smoky.

In the tense of the inward, the smoky.

8) Strategic management.

In the tense of the inward, the smoky.

• Market positioning. Competition.

• Increase the volume of production. Delegation and cooperation.

• The system of acceptance of managerial decisions.

• Communication with partners and creating a business community.

In the tense of the inward, the smoky.

Purpose: to build a strategic plan for the development of the company.