1) Business Model 4.0 - Business Plan and Business Structure

• 2011 "Marketing 3.0 - the next stage - Business Model 4.0."

• Systematic approach - parts of Business Model 4.0.

• The main elements of the business - 3 independent parts.

• Product-Sales-Market. Identification of potential development zones.

• Digital Marketing and SMM (Social Media Marketing).

• Analysis of the effectiveness of marketing campaigns.
  

Objective 1: Divide the business into main parts, identify gaps.

In the tense of the inward, the smoky.

2) Choice of direction - area, segment and product.

• Motive and purpose of business ideas. Choice of direction in business.

• Selection of promising products for each direction.

• Sales site - Landing Page, Web Design & Marketing system.

• Google Keyword Planner, Google AdWords, Google Analytics.

Objective 2: To choose a promising area and direction in business.

In the tense of the inward, the smoky.

3) Product creation and packaging.

• In-depth analysis and understanding of the product.

• Who and what do you plan to sell?

• What is the customer's request? - Attention: Price-Quality.

• "Customer avatar" method. Problem-Solution-Success Triangle.

• The brand's product line. Analysis and comparison of competitors.

Objective 3: Explain the product accurately - create "Problem-Solution-Success", "Customer avatar".

In the tense of the inward, the smoky.

4) Sales Plan and Sales Management.

• Tools and sales scripts.

• "Passive" sales, "Stream" sales, "Direct" sales - Direct Selling.

• Phone Sales - Telemarketing, Online Sales.

• Marketing Advertising, Email marketing, social networking - Networking.

In the tense of the inward, the smoky.

Objective 4: To be able to direct the main sales channels and means.

5) Brand formation.

• Steps from naming to high price.

• Creating brand-selling packaging.

• How to pack a business so that everyone wants to buy its product?

• Substantiate the high price of a brand's products.

Objective 5: Analysis of Product and Brand Strategy.

In the tense of the inward, the smoky.

6) If marketing is not managed.

• Involvement of customer flow. Sales vortex.

• 3 touches with the client - Facebook, Instagram, Google, WhatsApp.

• Means of attracting modern customers.

• 1 customer price report - analysis, strategic decision making.

• Modern application of the Boston schedule - prolonging the life of the product on the market.

Objective 6: To get acquainted with the means and channels of customer engagement.

In the tense of the inward, the smoky.

7) Financial management.

• Profitability of the business.

• Profitability formula: Rent, Personnel, Advertising.

• How many sales should be executed. Cost control.

• Decomposition. Accentuation method in products.

• Formation of merchandising.

• Establishment of CRM system, regulations of HRM system.

Objective 7: Prepare and manage financial statements.

In the tense of the inward, the smoky.

8) Management Strategies.

• Your position in the market. Competitive strategy.

• Increasing production. Delegation and Cooperation.

• Management decision-making system - board of directors, board.

• Communication with partners and building an active business community.

Objective 8: Write a company business development plan.